A story matters: Embedding arguments into a narrative to induce regulatory construal fit in persuasive health messages Article

Zhou, Chun, Yang, Qinghua. (2025). A story matters: Embedding arguments into a narrative to induce regulatory construal fit in persuasive health messages . 10.1080/15456870.2025.2511216

cited authors

  • Zhou, Chun; Yang, Qinghua

authors

publication date

  • May 31, 2025

keywords

  • BEHAVIOR
  • COMMUNICATION
  • Communication
  • DISTANCE
  • ELABORATION LIKELIHOOD
  • ENTERTAINMENT-EDUCATION
  • FOCUS
  • FRAME
  • PLEASURES
  • SELF-VIEW
  • Social Sciences
  • TRANSPORTATION

Digital Object Identifier (DOI)

publisher

  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD