Brand posts with memes on social media: perceived humor and consumer engagement Article

Sewak, Sphurti, Lee, Jaehoon, Haderlie, Todd C. (2025). Brand posts with memes on social media: perceived humor and consumer engagement . 10.1108/JCM-09-2024-7221

cited authors

  • Sewak, Sphurti; Lee, Jaehoon; Haderlie, Todd C

authors

publication date

  • May 7, 2025

keywords

  • ADVERTISEMENTS
  • Brand posts
  • Business
  • Business & Economics
  • CUE UTILIZATION
  • Consumer engagement
  • Digital communication
  • Humor
  • MATTER
  • Memes
  • PERCEPTIONS
  • STRATEGIES
  • Social Sciences
  • Social media

Digital Object Identifier (DOI)

publisher

  • EMERALD GROUP PUBLISHING LTD